Market testing can be risky because it gives information to competitors, but not testing may be even riskier.

Question

Quizplus · Accepted Answer

Market testing allows businesses to obtain valuable feedback from potential customers, which can help improve their product or service. However, there is a risk that competitors may gain information from the testing process. Despite this risk, not testing could be even riskier as it can result in a product or service that does not meet customer needs, leading to poor sales and potential failure.

Market Testing Can Be Risky Because It Gives Information to Competitors