A new-product development process helps make sure that new ideas for products are carefully studied and good ideas are marketed profitably.
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Q40: In general, product life cycles appear to
Q41: In the new-product development process discussed in
Q42: The first step in new-product development is
Q43: Market testing can be risky because it
Q44: Marketing strategy planning for a product depends
Q46: How quickly a new product will be
Q47: Variations on an existing product idea can
Q48: The FTC places no restriction on the
Q49: When planning new products, managers need not
Q50: Experts estimate that 80-95 percent of all
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