Variations on an existing product idea can make a product new.
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Q42: The first step in new-product development is
Q43: Market testing can be risky because it
Q44: Marketing strategy planning for a product depends
Q45: A new-product development process helps make sure
Q46: How quickly a new product will be
Q48: The FTC places no restriction on the
Q49: When planning new products, managers need not
Q50: Experts estimate that 80-95 percent of all
Q51: If the prospects in some product-market are
Q52: To be called "new" according to the
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