Midway,Inc.has seen most of its competitors drop out of its product-market due to declining industry sales and profits.But Midway still has considerable demand for its product from a small group of loyal customers.This product-market is in which product life-cycle stage?
A)market introduction
B)market maturity
C)market development
D)market growth
E)sales decline

Question

Quizplus · Accepted Answer

During the sales decline stage,firms with strong brands may make profits until the end because they have successfully differentiated their products.