A new-product idea is more likely to move quickly through the early stages of the product life cycle when the product
A)is easy to use.
B)is compatible with the values and experiences of target customers.
C)can be given a trial.
D)has advantages that are easy to communicate.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

A new-product idea is more likely to move quickly through the early stages of the product life cycle when the product is easy to use,is compatible with the values and experiences of target customers,can be used on a trial basis,and has advantages that are easy to communicate.

A New-Product Idea Is More Likely to Move Quickly Through