Getting reactions from customers about how well a new-product idea fits their needs is called
A)concept testing.
B)target marketing.
C)screening.
D)brand positioning.
E)product liability.

Name: Getting reactions from customers about how well a new-product idea fits their needs is called A)concept testing. B)target marketing. C)screening. D)brand positioning. E)product liability.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Getting reactions from customers about how well a new-product idea fits their needs is concept testing.

Getting Reactions from Customers About How Well a New-Product Idea