In the idea evaluation stage,
A)an actual product is developed.
B)companies cannot estimate likely costs.
C)concept testing is used to get customer reactions.
D)parts of a product are designed and manufactured.
E)the final ROI is estimated.

Question

Quizplus · Accepted Answer

In the idea evaluation stage,concept testing is used for getting reactions from customers about how well a new-product idea fits their needs.

In the Idea Evaluation Stage