Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.
A) idea evaluation
B) development
C) commercialization
D) screening
E) idea generation

Question

Quizplus · Accepted Answer

The screening step in the new-product development process involves evaluating new product ideas to identify those that have good potential for further development and commercialization, which aligns with Chu reviewing a S.W.O.T. analysis to evaluate new product ideas.

Wujin Chu, Marketing Manager for Innovative Electronics Products, Reviews a S.W.O.T