New-product specialists at Whirlpool buy washing machines made by other firms and take them apart to look for new ideas. This is called
A) reverse engineering.
B) positioning.
C) S.W.O.T. analysis.
D) concept testing.
E) clustering.

Question

Quizplus · Accepted Answer

The process of taking apart a product made by another company to examine its components and functions in order to generate new ideas is known as reverse engineering. This is the technique used by Whirlpool's new product specialists to gather insights and develop ideas for their own washing machines.

New-Product Specialists at Whirlpool Buy Washing Machines Made by Other