Full-scale market tests:
A) Are unrealistic because they do not test the whole marketing mix.
B) Are not expensive.
C) Should always be skipped if management is sure that it understands consumer preferences.
D) May provide information to competitors.
E) Are used mostly for products that have high production costs and long lead times.

Question

Quizplus · Accepted Answer

Full-scale market tests may inadvertently provide valuable information to competitors about the product, its marketing strategy, or potential market reactions, which can be a significant drawback of conducting such tests.

Full-Scale Market Tests