When a market test for a new product is successful, the firm typically introduces the product in different regions of the U.S. in sequential stages. This process is called a:
A) rollout.
B) fallout.
C) TQM.
D) concept test.
E) JIT.

Question

Quizplus · Accepted Answer

Rollout refers to the process of introducing a new product in different regions of the U.S. in sequential stages after a successful market test. Fallout refers to the negative consequences of a product launch. TQM (Total Quality Management) is a management approach focused on continuous improvement of product quality. Concept test refers to a preliminary evaluation of a product idea. JIT (Just-in-Time) is an inventory management strategy aimed at minimizing inventory levels. Therefore, the best choice is A.

When a Market Test for a New Product Is Successful