Which of the following activities is NOT typical of the commercialization stage?
A) Goods have to be produced to fill the channels of distribution.
B) People must be hired and trained to provide services.
C) Manufacturing or service facilities have to be set up.
D) Full-scale market testing is conducted.
E) Products are introduced city by city or region by region in a gradual "rollout."

Question

Quizplus · Accepted Answer

Full-scale market testing is typically conducted in the development stage to ensure that the product or service is viable and meets customer needs before it is fully commercialized.

Which of the Following Activities Is NOT Typical of the Commercialization