The new-product development process discussed in the text
A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
B) seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
C) relies solely on test marketing to decide whether to drop an idea or take it to market.
D) is especially important since it increases the number of new product ideas that get to the commercialization stage.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

The new-product development process discussed in the text is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible. This is done in order to save time and resources and focus on the most promising product ideas.

The New-Product Development Process Discussed in the Text