Getting reactions from customers about how well a new-product idea fits their needs is
A) concept testing.
B) target marketing.
C) screening.
D) brand positioning.
E) product liability.

Question

Quizplus · Accepted Answer

Concept testing involves getting reactions from customers about a new-product idea and evaluating how well it fits their needs. Target marketing refers to selecting a specific group of consumers as the focus of marketing efforts. Screening involves evaluating ideas for feasibility and potential success. Brand positioning involves establishing a distinctive image and identity for a product in the minds of consumers. Product liability refers to the legal responsibility of a manufacturer for any injuries caused by a product.

Getting Reactions from Customers About How Well a New-Product Idea