Which of the following statements about the commercialization stage of the new-product development process is False?
A) A firm should always rollout the product to the entire target market at one time.
B) Channels of distribution need to be filled with goods.
C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
D) People need to be hired and trained to provide services.
E) None of these statements is False.

Question

Quizplus · Accepted Answer

It is not always necessary for a firm to rollout the product to the entire target market at one time. Sometimes, it may be more effective to introduce the product to a smaller segment or geographical area before expanding to a larger market.

Which of the Following Statements About the Commercialization Stage of the New-Product