The new-product development process
A) should have ongoing support from top management.
B) should avoid applying quantitative screening criteria-since applying such criteria tends to eliminate most of the "really new" ideas.
C) should be informal-to encourage creativity.
D) should start whenever the majority of current products are in the market maturity stage of the product life cycle.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Ongoing support from top management is essential for the success of the new-product development process. It helps to allocate resources, provide guidance, and ensure that the process stays on track. The other options are incorrect because applying quantitative screening criteria is necessary to evaluate the feasibility and profitability of new ideas, an informal process may lack structure and hinder progress, and starting the process when most products are in the market maturity stage may not align with market needs or goals.

The New-Product Development Process