Regarding the new-product development process:
A) the hypothesis tested is that the new product idea will not be profitable.
B) a gradual "roll-out" of the product-region by region-allows for more market testing.
C) concept tests are done before any physical models are produced.
D) likely ROI should be estimated throughout the process to force the new idea to prove itself.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All the statements provided are correct regarding the new-product development process. A) Testing the hypothesis that a new product will not be profitable is a common approach to challenge and validate the product's market potential. B) A gradual "roll-out" allows for adjustments based on consumer feedback and market response, making it a strategic approach to market testing. C) Concept tests are indeed conducted before the development of physical prototypes to gauge consumer interest and refine the product concept. D) Estimating the likely Return on Investment (ROI) throughout the development process ensures that the product remains financially viable and meets business objectives.

Regarding the New-Product Development Process