Regarding the idea generation stage of the new-product development process,which of the following is true?
A) Business firms often get new product ideas from competitors.
B) It is best to focus on only a few good ideas at this stage.
C) Studying customers' ideas is not very helpful,since they tend to focus on minor technical changes in existing products.
D) Most companies don't need a special procedure for seeking new-product ideas,because so many ideas are coming from so many different sources.
E) None of these answers is correct.
Correct Answer:
Verified
Q181: Concept testing
A)takes place during the screening step
Q183: National Family Opinion (NFO)contacts several hundred members
Q184: The new-product development process
A)is based on the
Q187: The Consumer Product Safety Commission can
A)back up
Q188: In the idea evaluation stage,
A)an actual product
Q189: In the idea generation stage of the
Q190: As a result of passage of the
Q191: Ideas about potential new products should
A)be encouraged
Q197: Wujin Chu, marketing manager for Innovative Electronics
Q198: New-product specialists at Whirlpool buy washing machines
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