The new-product development process
A)is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
B)seeks to take as many ideas to market as possible,hoping to find a breakthrough opportunity.
C)relies solely on test marketing to decide whether to drop an idea or take it to market.
D)is especially important because it increases the number of new-product ideas that get to the commercialization stage.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

A new-product idea is evaluated for its likely profitability and return on investment.Applying this process requires considerable analysis of the idea before the company spends money to develop and market a product.Potentially unprofitable product ideas generally get eliminated at this early stage.

The New-Product Development Process