Concept testing
A)takes place during the screening step of the new-product development process.
B)involves usage tests by potential customers.
C)seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed.
D)is the last step before commercialization of a new-product idea.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Concept testing seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed.

Concept Testing