Full-scale market tests
A)are unrealistic because they do not test the whole marketing mix.
B)are not expensive,even when a full market picture is sought.
C)should always be skipped when consumer preferences are clear.
D)may provide competitors advance information about products.
E)are used mostly for products having long lead times.

Question

Quizplus · Accepted Answer

With full-scale market tests,firms run the risk of providing competitors with advance information about their new products.

Full-Scale Market Tests