Regarding new-product development,market tests
A)are used mostly for durable products,because of their high production costs and risks.
B)seek customer reactions to ideas,not actual products.
C)should test the product and specific marketing mix variables.
D)are not very costly but take a long time to complete.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Firms often use full-scale market testing to get reactions in real market conditions or to test variations in the marketing mix.

Regarding New-Product Development,market Tests