Which of the following activities is typical of the screening stage?
A)Goods have to be produced to fill the channels of distribution.
B)People must be hired and trained to provide services.
C)Manufacturing or service facilities have to be set up.
D)Strengths,Weaknesses,Opportunities,and Threats are identified.
E)Products are introduced region by region in a gradual "rollout."

Question

Quizplus · Accepted Answer

Screening involves evaluating the new ideas with a type of S.W.O.T.analysis and product-market screening criteria.These criteria include the combined output of a resource (strengths and weaknesses)analysis,a long-run trends analysis,and a thorough understanding of the company's objectives.

Which of the Following Activities Is Typical of the Screening