The new-product development process should
A)have ongoing support from top management.
B)avoid applying quantitative screening criteria,since applying such criteria tends to eliminate most of the "really new" ideas.
C)be informal-to encourage creativity.
D)start whenever the majority of current products are in the market maturity stage of the product life cycle.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

For new goods and services to be successful,the new-product development process should have ongoing support from top management.

The New-Product Development Process Should