The highest level of brand familiarity is brand
A)insistence.
B)preference.
C)recognition.
D)nonrecognition.
E)equity.

Question

Quizplus · Accepted Answer

The highest level of brand familiarity is brand insistence,in which customers insist on a firm's branded product and are willing to search for it.A respected name builds brand equity,which is the firm's value of a brand's overall strength in the market-but brand equity is not one of the five levels of brand familiarity.

The Highest Level of Brand Familiarity Is Brand