Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It then decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using a(n)
A)family brand.
B)individual brand.
C)dealer brand.
D)private brand.
E)select brand.

Question

Quizplus · Accepted Answer

A company uses individual brands-separate brand names for each product-when it's important for the products to each have a separate identity,as when products vary in quality or type.