A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is a(n)
A) staple product.
B) convenience product.
C) heterogeneous shopping product.
D) specialty product.
E) emergency product.
Correct Answer:
Verified
Q245: Emergency products:
A) need adequate representation in major
Q246: _ shopping products are products that the
Q256: Regarding consumer product classes, a convenience product
Q294: A specialty product
A)may not require much searching
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