A specialty product
A)may not require much searching to find,but the customer would be willing to search if necessary.
B)may carry a well-recognized brand.
C)may be frequently purchased.
D)need not be an expensive item.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Specialty products are consumer products that the customer really wants and makes a special effort to find,irrespective of cost or brand.The frequency of purchase depends on how badly a consumer wants a given product.

A Specialty Product