Having a competitive price is likely to
A)be more important for a homogeneous shopping product than for a specialty product.
B)be more important for a heterogeneous shopping product than for a homogeneous shopping product.
C)be more important for an emergency product than for a staple.
D)keep a product from falling into the "unsought" product class.
E)decrease the demand for the product among customers.

Question

Quizplus · Accepted Answer

Since homogeneous shopping products are products the customer sees as basically the same,customers usually decide on which products to buy based on price.

Having a Competitive Price Is Likely to