Lisa Campos was interested in buying a coffee pot to use at college and also a digital assistant as a birthday present for her sister.At the local store,Lisa compared prices on coffee pots and chose the cheapest.She then read product information on each digital assistant and finally chose one from Amazon because it had the most features.For Lisa,
A)the coffee pot was a convenience product,but the digital assistant was a specialty product.
B)the coffee pot was a heterogeneous shopping product,but the digital assistant was a staple.
C)the coffee pot was an impulse product,but the digital assistant was a convenience product.
D)the coffee pot was a specialty product,but the digital assistant was a heterogeneous shopping product.
E)the coffee pot was a homogeneous shopping product,but the digital assistant was a heterogeneous shopping product.

Question

Quizplus · Accepted Answer

Homogeneous shopping products are shopping products the customer sees as basically the same and wants at the lowest price.Heterogeneous shopping products are shopping products the customer sees as different and wants to inspect for quality and suitability.

Lisa Campos Was Interested in Buying a Coffee Pot to Use