The benefit of using data from a firm's MIS for making marketing strategy decisions is that marketing managers trust the data and are assured of its veracity.
Correct Answer:
Verified
Q1: It is the job of the MIS
Q4: Marketing managers find data in raw form
Q8: Marketing research focuses on changing information needs
Q11: A marketing model displays up-to-the-minute marketing data
Q12: The function of marketing research is to
Q13: A marketing information system (MIS) is an
Q18: A decision support system (DSS) is a
Q19: A data warehouse is filled with file
Q33: Use of the scientific method in marketing
Q36: Use of the scientific method in marketing
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