The scientific method
A)rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
B)is an orderly way of presenting your point of view.
C)assumes that statistical analysis provides the only basis for rejecting a hypothesis.
D)is a hit-or-miss approach.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.It is not a hit-or-miss approach.With this method,managers don't just assume that their intuition is correct.

The Scientific Method