The scientific method
A)rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
B)shows that every marketing research project should have five steps.
C)is an orderly and objective approach to judging how good an idea really is.
D)recognizes that statistical analysis provides the only basis for rejecting a hypothesis.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.With the scientific method,managers don't just assume that their intuition is correct.Instead,they use their intuition and observations to develop hypotheses-educated guesses about the relationships between things or about what will happen in the future.The hypotheses are tested by marketing managers before making final decisions.

The Scientific Method