The scientific method in marketing research
A)forces an orderly research process.
B)is an informal approach to defining problems.
C)is not a valid decision-making approach.
D)is based on hunches rather than evidence.
E)makes guesses about what will happen in the future.

Question

Quizplus · Accepted Answer

Marketing research is guided by the scientific method,a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.With the scientific method,managers don't just assume that their intuition is correct.Instead,they use their intuition and observations to develop hypotheses-educated guesses about the relationships between things or about what will happen in the future.

The Scientific Method in Marketing Research