Which of the following statements accurately describes the collaboration between marketing managers and market researchers?
A)Marketers explain real marketing problems and request information from researchers; researchers conduct tests that provide information to marketers.
B)Marketers conduct tests; researchers turn data into useful information.
C)Marketers submit bids; researchers evaluate bids.
D)Marketers gather data from secondary sources; researchers input data into data warehouses for computer processing.
E)Marketers conduct tests; researchers identify marketing problems.

Question

Quizplus · Accepted Answer

Good marketing research requires cooperation between researchers and marketing managers.Marketing managers must be able to explain what their problems are and what kinds of information they need.Researchers must be sure their research focuses on real problems.

Which of the Following Statements Accurately Describes the Collaboration Between