Which of the following is NOT part of the five-step marketing research process discussed in the text?
A)interpreting the data
B)developing the marketing information system (MIS)
C)analyzing the situation
D)defining the problem
E)solving the problem

Question

Quizplus · Accepted Answer

The marketing research process is a five-step application of the scientific method.It includes 1)defining the problem; 2)analyzing the situation; 3)getting problem-specific data; 4)interpreting the data; and 5)solving the problem.

Which of the Following Is NOT Part of the Five-Step