Secondary data are often available at little or no cost through
A)tracking consumer clicks on a website.
B)conducting focus group interviews.
C)the use of online customer surveys.
D)conducting in-depth interviews.
E)a review of company files.

Question

Quizplus · Accepted Answer

Refer to Exhibit 7-4.Secondary data are available inside the company,from sales and cost data and previously published marketing research studies.Secondary data from outside the company include searches of the Internet,library,and government databases and talking to researchers at universities and private research organizations.

Secondary Data Are Often Available at Little or No Cost