The marketing manager at Massimino and McCarthy,a chain of retail stores that sells men's clothing,is reviewing marketing research data to try to determine if changes in marketing strategy are needed.Which of the following describes a secondary data source?
A)looking through the company's marketing information system to see past sales trends
B)reviewing videotapes of a recent focus group
C)making phone calls to some of the best customers to learn their interest in a new line of clothing
D)spending time in stores observing customers' behavior
E)looking through the results of an online customer satisfaction survey

Question

Quizplus · Accepted Answer

Secondary data refers to information that has been collected or published already.Ideally,much secondary data are readily available from the firm's MIS.

The Marketing Manager at Massimino and McCarthy,a Chain of Retail