When interpreting a sentiment analysis,note that it
A)may not represent the whole target market.
B)can be very costly.
C)takes a long time to generate a little information.
D)is one of the best ways to understand the sentiment of a broad set of customers.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Marketing managers should be cautious when interpreting a sentiment analysis.Although tools that measure sentiment analysis can generate a lot of information,much of which is free,the measures may not accurately represent the sentiment of the whole target market.

When Interpreting a Sentiment Analysis,note That It