A marketing manager has phone conversations with key wholesalers of his firm's products to try to obtain information about why the firm's product sales are down.This is an example of
A)hypothesis testing.
B)a situation analysis.
C)a data warehouse.
D)an intranet.
E)an experiment.

Question

Quizplus · Accepted Answer

The situation analysis may begin with quick research-perhaps an Internet search,utilizing MIS,and phone calls or informal talks with people familiar with the industry,problem,or situation.

A Marketing Manager Has Phone Conversations with Key Wholesalers of His