Which of the following identifies secondary data easily accessible to marketers and generated inside their own firms?
A)focus group surveys
B)library research
C)marketing information system
D)U)S.government-published data
E)Internet research

Question

Quizplus · Accepted Answer

A marketing information system (MIS)is an excellent source of secondary data generated from inside the firm.

Which of the Following Identifies Secondary Data Easily Accessible to Marketers