Which of the following statements about doing a situation analysis is correct?
A)Libraries have good data on specific topics,but they are expensive to find.
B)It doesn't make sense to start a situation analysis until the problem has begun to surface.
C)Good data are available from the government,but obtaining them is expensive.
D)A good situation analysis is usually more expensive than collecting primary data.
E)It is effective if the researcher has good knowledge about the management decisions to be made.

Question

Quizplus · Accepted Answer

When a marketing manager thinks the real problem has begun to surface,a situation analysis is useful.A situation analysis is an informal study of what information is already available in the problem area.

Which of the Following Statements About Doing a Situation Analysis