In the marketing research process,defining the problem
A)is often confused with identifying the symptoms of the problem.
B)can be guided by the marketing strategy planning framework.
C)may have to wait until after a situation analysis has been completed,if it is to be precise.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

Defining the problem is often confused with symptoms.The strategy planning framework is useful for guiding the problem definition step.Situation analysis is carried out before narrowing down to final research objectives.

In the Marketing Research Process,defining the Problem