To conduct marketing research,the first thing a marketing manager should do if one of his firm's products drops in sales volume is to
A)conduct a survey to see what is wrong.
B)define the problem.
C)set research priorities.
D)do a situation analysis.
E)interview representative customers.

Question

Quizplus · Accepted Answer

Defining the problem is the first step in the marketing research process.

To Conduct Marketing Research,the First Thing a Marketing Manager Should