The big advantage of qualitative research in marketing is
A)ease of interpretation.
B)that it provides a good basis for statistical analysis.
C)the in-depth responses it provides.
D)the fact that the analysis can be handled on a personal computer.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Qualitative research seeks in-depth,open-ended responses,not yes or no answers.The real advantage of this approach is depth.

The Big Advantage of Qualitative Research in Marketing Is