Which of the following is NOT a good example of the observation method of marketing research?
A)The manager of a supermarket occasionally walks through the store to see what customers are doing.
B)A drugstore installs optical scanners at its checkout counters.
C)The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
D)A store manager studies videotapes of consumers shopping in the store.

Question

Quizplus · Accepted Answer

In the observation method,researchers try to see or record what the subject does naturally.They don't want the observing to influence the subject's behavior.Walking through the store occasionally is not a good example.

Which of the Following Is NOT a Good Example of the Observation