When focus group interviews are used in marketing,
A)each person in the group answers the same questionnaire,to focus the discussion.
B)the typical group size is 15 to 20 typical consumers,whether online or offline.
C)it is primarily as a follow-up to more quantitative research.
D)the research conclusions will vary depending on who watches the interview and whether the interviews are online or in person.
E)the consumer in the group who knows the most about the topic is asked to lead the discussion.

Question

Quizplus · Accepted Answer

Regardless of how a focus group is conducted,conclusions reached from a session usually vary depending on who watches it.It's hard to measure the results objectively.

When Focus Group Interviews Are Used in Marketing