_____ are one widely used form of qualitative questioning in marketing research.
A) Focus group interviews
B) Situation analyses
C) Telephone surveys
D) Direct observations of customers
E) Experimental research studies

Question

Quizplus · Accepted Answer

Focus group interviews are a type of qualitative questioning where a small group of people are brought together to discuss a particular topic or product in depth. They allow for open-ended discussions and deeper insights into consumer behavior and attitudes. While the other options may also be used in marketing research, focus group interviews are specifically noted as a widely used form of qualitative questioning.

_____ Are One Widely Used Form of Qualitative Questioning in Marketing