To get problem-specific data, a marketing researcher would use:
A) the experimental method.
B) a questioning method.
C) an observing method.
D) consumer panels and focus groups.
E) Any or all of these could be used.

Question

Quizplus · Accepted Answer

A marketing researcher could use any or all of these methods to gather problem-specific data, depending on the nature of the research question and the target audience. The experimental method allows for the manipulation of variables to observe cause-and-effect relationships, while a questioning method such as a survey or interview can provide insight into consumer attitudes and behaviors. Observation can be useful for gathering data on consumer behavior in a natural setting. Consumer panels and focus groups can provide valuable qualitative data on consumer perceptions and opinions.

To Get Problem-Specific Data, a Marketing Researcher Would Use