Focus groups
A) stimulate discussion among participants.
B) involve interviewing people in a formal setting.
C) use close-ended, yes or no questions.
D) are the same as opinion leaders.
E) are the same as reference groups.

Question

Quizplus · Accepted Answer

Focus groups involve a moderator stimulating discussion among participants to gather opinions and insights on a specific topic or product. This is done through open-ended questions that encourage group discussion and interaction.

Focus Groups